The Kernel

 advertise with indeep media

Brand China Expands to Autos

Posted: December 29th, 2009 | Author: | Filed under: Auto News, China | Tags: , , , , , , | Comments Off on Brand China Expands to Autos
Chinese manufacturers know how to squeeze, they have the ability to produce low-cost versions of goods for mass markets. But they haven’t been able to Value-Add or catch the premium that comes with being a top brand.
News that Ford Motor has agreed to terms with Zhejiang Geely for the Chinese carmaker to acquire its Volvo Cars division is the latest example of the next wave of Chinese foreign investment. Manufacturers, mostly privately owned, not state enterprises are increasingly looking for brands and technology to use as the foundation of a new generation of innovative and branded Chinese products for both domestic and global markets.
The first wave of Chinese foreign investment was led by the country’s huge state-owned enterprises, which aimed to secure critical natural resources such as oil and minerals and bought into basic industries that are capital intensive and need scale, such as steelmaking, shipbuilding, construction and telecom infrastructure.
Chinese companies say that their motivation for foreign direct investment is market access or a pre-emptive securing of access against potential protectionist barriers. Computer maker Lenovo and white-goods manufacturer Haier have made inroads into the markets of the developed world following acquisitions, most notably Lenovo’s of IBM’s PC business :: Read the full article »»»»