The Kernel

 advertise with indeep media

BMW Son of a B_tch

Posted: April 8th, 2013 | Author: | Filed under: bmw, BMW, concept | Tags: | Comments Off on BMW Son of a B_tch

BMW X4If someone had said “how about an SUV/Sports Coupé crossover?” back in the mid 2000’s, they’d most likely been laughed out of the room. Apparently not, well at least they weren’t laughed of of BMW’s boardroom. Admitedly, the BMW X6 hasn’t taken auto-design by storm, indeed many look at the concept as TOO BOLD.

The concept first showed at the 2007 Frankfurt Auto Show, a production model of X6 officially came to life at the 2008 North American International Auto Show in Detroit and Montreal International Auto Show. While slightly longer and wider than the X5, it is significantly lower and seated initially only four.

BMW has stuck-by the rather radical and slightly unpopular SAC – Sports Activity Coupé – indeed they seem to be banking on the design, the 5 Series Gran Turismo F07 – the actual orig of the concept, continues to gain customer support. Perhaps not an instant, but heck it’s a design not seen before, and one that Audi seems happy to copy – via it’s Sportback concept – Mercedes via it’s behemoth of a ride, the CLS.

So it’s no surprise that after five years of honing an idea the auto-maker would conceive a son of X6 – WORLD, meet the X4 Concept :: Read the full article »»»»


BMWs New Smart Carshare with Sixt Car Rentals

Posted: March 28th, 2011 | Author: | Filed under: bmw, ecodriver, mini | Tags: , , | Comments Off on BMWs New Smart Carshare with Sixt Car Rentals

As a joint venture  BMW and car rental outfit Sixt have launched a car-sharing program called “Drive Now” with premium vehicles. It is an independent station model. This means that fixed account acceptance and return points. Customers can retrieve the vehicles on the Internet  or by using their Smartphone App.  Very cleverly, a vehicle key is not needed. The “Drive Now” cars are equipped with a chip, members are issued with a smart card that operates the vehicle. the program is being launched in Germany with plans to roll the system out internationally later this year. As always with BMW, expect this to be a very efficient and user friendly system.

Ian Robertson, from BMW AG says: “As a mobility provider, BMW Group is not simply an automobile manufacturer. There is a growing demand for flexible mobility products in urban areas. DriveNow’s premium car sharing services are aimed precisely at this gap in the market. We are aiming to launch a profitable new line of business while at the same time introducing potential new customers to our brands.” Mr. Robertson also went on to say that car sharing also has a role to play in cutting down traffic volumes, by reducing the time spent searching for parking spaces and in providing an alternative replacement for little-used, old and inefficient vehicles.

BMW says “DriveNow is a car sharing scheme that is not dependent on car hire stations. Fixed pick-up and drop-off points are not necessary. Customers will be able to find available vehicles via the internet under www.drive-now.com, via a smartphone app or simply at the roadside. Vehicles can be used immediately without advance reservation or they may be booked in advance via internet or smartphone app. The system is “keyless” a conventional car key is not necessary. DriveNow vehicles can be opened and closed with a chip on the driving license and activated by pressing the start button. Having completed an application under www.drive-now.com, it is then only necessary to carry out a one-off registration at a Sixt station in order to check driving license details and enter the chip onto the driving license. Registration can also be carried out at Sixt stations in selected BMW or MINI branches.”

 

BMW’s Press Release:

The DriveNow price model will be simple, transparent and all-inclusive. Users pay a one-off registration fee of euro 29. The charge for using vehicles is 29 cents (including sales tax) per minute. This rate per minute covers all costs, including parking fees and fuel. For the MINI Cooper there is a maximum hourly charge of euro 14.90. If the customer wants to interrupt the journey but keep the DriveNow vehicle, it only costs 10 cents per minute. In thus way, DriveNow combines the benefits of this innovative mobility concept which does not necessarily involve hire-stations with the functionality of traditional, stationary car sharing. . DriveNow is also making special introductory offer for the first 1,000 members. The one-off registration fee is reduced to euro 19 and they also receive 90 minutes free of charge. In addition to free parking in public areas in the centre of town, DriveNow will also make spaces available in selected multi-storey car parks as required.

Subject to approval by the anti-trust authorities, DriveNow will start off with effect from April 2011 initially in Munich and then in Berlin. Further European cities will be added in the coming years. The long-term plan is to introduce DriveNow on other continents as well. Both the product and the brand have global appeal. By the year 2020, the plan is for DriveNow to have one million members worldwide.

DriveNow will start off in Munich with approximately 300 BMW 1 Series and MINI vehicles. The resulting vehicle density within the Mittlerer Ring will ensure that customers will usually have no more than 500 metres to walk to the nearest available vehicle. The scheme is due to start up in Berlin with approximately 500 vehicles.

DriveNow is the first car sharing concept to focus on top class products and services. During the initial phase DriveNow will offer various BMW 1 Series and MINI models. The plan is also to use electric vehicles in the future. Depending    on demand, other models can be added to the car sharing fleet flexibly at a later stage. The cars are all premium vehicles with at least four seats, luxury fittings (e.g. parking assistance, air conditioning, heated seats, etc.) and fitted with extremely efficient engines. The cars are all easily recognisable with the DriveNow logo.

Sixt’s premium service package guarantees extreme flexibility whereby cars can be hired and returned spontaneously. DriveNow stands for seamless procedures and high quality service.

Sixt AG and the BMW Group have already been working together for several years to provide mobility services. Both companies are working intensively on developing and implementing ideas for innovative mobility services. Cooperation arrangements between the two companies will be further strengthened in future.

 

 


BMW made-to-order

Posted: November 9th, 2010 | Author: | Filed under: bmw, marcus dangerfield | Tags: , , , | Comments Off on BMW made-to-order
Automakers would love to have more customers like Dr. Kevin Dean. When the 45-year-old oral and maxillofacial surgeon in Pensacola, Fla., went to a BMW showroom in April to buy a new X5 sport-utility for his wife, Carrie Ann, he wanted it all: titanium silver with a 5-liter turbocharged V8 engine; multicontoured, ventilated seats; navigation system; rear dvd entertainment system; and 20-inch alloy Y-spoke wheels. Read the full article »»»»