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VW Tops China Car Sales

Posted: January 16th, 2014 | Author: | Filed under: Auto Maker, Auto News, Volkswagen | Tags: , , , , , | Comments Off on VW Tops China Car Sales

GRILLED.VOLKSWAGENVW are now the biggest automotive manufacturer in the world’s biggest automotive market, quite a contrast to their US operations where they skirt around the middle of the pack.

Volkswagen were once much-loved in the US for their quality, but have since seriously fallen out of favor.

Over in the Middle Kingdom VW’s pull on the Chinese public is immense, the German auto-makers offer stretches from the cheapest $US12,000 hatch to the $US175,000 Phaeton übersedan.

And it seems that anything with a VW badge riveted to the front and back panels seems to simply drive out the showroom doors.

Volkswagen sold 3.27 million vehicles in China last year, it’s closest rival, GM, sold 3.16 million cars, now the race is on for VW to become the world’s biggest automotive manufacturer, but for them to achieve that result they will need to improve the way the US market views them :: Read the full article »»»»


Single Variant 2013 VW Beetle For Australia

Posted: March 22nd, 2013 | Author: | Filed under: Auto News, Volkswagen | Tags: , , , , | Comments Off on Single Variant 2013 VW Beetle For Australia

2013 VW BEETLEVolkswagen paints itself as decisive, a stalwart of German auto engineering, Das Auto. The 75 year old automaker is clearly ill, it’s getting all jittery in it’s old age, the Wolfsburg behemoth has  got a bug (again)

The Erwin Komenda/Ferdinand Porsche inspired vehicle that started it all, is back in Australia!

It’s hard to believe, but only 3 generations of beetle have been produced in seventy five years. Here in Australia, the original type 1 started local production in Melbourne in 1954, the new Beetle was launched locally in 2000 – first seen as a prototype in 1994 – and the last seen hot-hatch rolled onto Australian shores in 2009. This latest makeover made it’s debut at the 2012 Sydney Motor Show.

With the engine up front and driving the front wheels it’s got little in common with Porsche’s original boxter bug.  In Australia the old new Beetle sold 9000 units.

This third 3rd generation variant launched in Brisbane recently. Make no mistake, it’s an all-new model, it shares little if anything with its predecessor. The unmistakable beetle profile remains central to the design, but with a much less cutesy look. The 2013 Beetle has a neat modern twist. it almost looks mean, nasty mean :: Read the full article »»»»


Advertising With Sudden IMPACT!

Posted: September 13th, 2012 | Author: | Filed under: Favorite New Thought, Volkswagen | Tags: , , , , , , , , | Comments Off on Advertising With Sudden IMPACT!

This has to be just about the best advertisement so far this year…

[youtube video]

[youtube video]

 

When was the last time you put on lipstick?

If you answered - IN YOUR CAR - you’re not alone. According to UK insurance company Diamond 20 per cent of women apply makeup in the car.

It might seem harmless, in reality it's possibly be more deadly than chatting or texting on the phone. A recent study by the Virginia Tech Transportation Institute found touching up your lippy -  or heaven forbid, applying an entire face - can increase a driver’s crash risk by three times whereas talking on the phone upped the risk by just 1.3 times.

Volkswagen and creative agency DDB Tribal Group teamed up with YouTube beauty star Nikkie of Nikkie Tutorials for a shock-and-awe “Don’t makeup and drive” video that’s already gone viral, the video above is the straight ad, below is the advertisement with commentary :: Read the full article »»»»


DUCATI: Volkswagen Bought A Bike!

Posted: April 21st, 2012 | Author: | Filed under: Auto News, On Two Wheels, On Your Bike, Volkswagen | Tags: , , , | Comments Off on DUCATI: Volkswagen Bought A Bike!

VOLKSWAGEN BOUGHT A BIKE

Volkswagen – under the helmanship of Ferdinand Piech & apparently on behalf of his prior engagement, Audi – has snapped up Ducati Motocycles for €860 million/$US1.1 Billion, the deal was approved days ago by the Piech-chaired VW supervisory board, raising the number of VW nameplates to 12. Audi, Bentley, Bugatti, Ducati, Lamborghini, SEAT, Porsche, Giugiaro, Škoda, Scania, MAN and of course VW.

Amusingly the marriage seems to have divided moto columnists. The fans of the sale seem to be bike enthusiasts, the naysayers seem to be business commentators. Piech is often portrayed as a big German kid in a toystoy, we think not, during his tenure Piech has reinvented, saved, turned-around and generally benefited more auto brands, indeed marquis, than almost any other single person, ok perhaps a little liberty there, you get the picture though :: Read the full article »»»»